Must My Aspiring Influencer Pal Cease Exploiting People for Material?

One Side: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. It's unpleasant when other people see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She creates vlogs about city life, a day in her life, and her styling career. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. Later, I appear on her Instagram afterwards, and it comes like a surprise: I might be no makeup on, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to film her at inopportune moments. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which was nice, but that doesn’t make up for all the energy I spend assisting her create material.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I enjoy being with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I’m not a prop for her online persona.

The Other Side: Marielle

I want Beth to see that the content we make together can get us a foot in the door.

I love shooting content. It's more than a pastime; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on TikTok who execute that style of informal, self-made film-making.

Content creation is my version of living actively: observing the details, posting them with an audience that appreciates the craft behind it. I never intend to make Beth uncomfortable. Taking her to industry events was my way of offering access, giving her a chance to experience behind-the-scenes moments that could benefit her professional path too. That’s not blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can get us: a foot in the door. I know not everyone enjoys being on camera, but often spontaneity is what makes material authentic. Appearing on video from time to time is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but friends help each other in minor capacities. My assumption was recording a short video now and then would be fun for her. Creativity flourishes in collaboration, and having my friend around makes projects lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I document our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to drive a wedge between us. I am ready to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and her friend when they are out together?

There’s nothing more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Maybe she can find influencer friends to create content with. With the uncertain future of technology, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for help repeatedly, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and showing off her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing clear limits around what feels acceptable to them and seeing if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Becky Moon
Becky Moon

A senior web developer with over 10 years of experience in creating scalable digital solutions and passionate about mentoring aspiring developers.

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